Hear My Cry Essay Example for Free

Hear My Cry Essay Stacey feels responsible for his younger brothers and sister and feels the need to protect them: Stacey glowered at T. J. a moment longer, then walked swiftly to Little Man and put his long arm around his shoulders saying softly, Come on, Man. It aint gonna happen no more, least not for a long while. I promise you that. Stacey is not only loyal to his family but also loyal to his friends. When he is faced with the decision to either be truthful to his mother or face a punishment as a result of being loyal to T. J. he chooses loyalty and therefore suffers the consequences. The society the children live in forces them to mature much more rapidly than in our society. Stacey is very mature and he is well aware of the differences between right and wrong: Despite any effort to persuade Stacey otherwise, when Mama came home he confessed that he had been fighting T. J. at the Wallace store and that Mr Morrison had stopped it. He stood awkwardly before her, disclosing only those things he could honourably mention. T. J. is Staceys best friend. He is very self-centred and is loyal to no one except himself. He seems to have no conscience and is very sly: At first T. J.wouldnt do it, but then he seen Miz Logan startin toward em and he slipped Stacey the notes Jeremy is an exception to the rule. He is a white boy but he disobeys his parents and continues to socialise with the black children. This even surprises the Logan children: It was only then that I realized that Jeremy never rode the bus, no matter how bad the weather. To help us visualise the setting of the novel Mildred D. Taylor uses occasional light, evocative description. She uses just enough for us to understand the image she is trying to portray without using too much which could cause us to loose interest. These short paragraphs of description are very effective, as she does not tell us directly what the scene is like but through similes and metaphors: Before us the narrow, sun-splotched road wound like a lazy red serpent dividing the high forest bank of quiet, old trees on the left from the cotton field, forested by giant green and purple stalks, on the right. The Difference between the Great Faith school for black students and the Jefferson Davis school for white students is acute. The Great Faith Elementary and Secondary School was a dismal end to an hours journey. Consisting of four weather beaten wooden houses on stilts of brick, 320 students, 7 teachers, a principal, a caretaker, and the caretakers cow, which kept the wide crab grass lawn sufficiently clipped in Spring and Summer. Jefferson Davis County School, a long white wooden building looming in the distance. Behind the building was a wide sports field around which were scattered rows of tiered gray-looking benches. The Jefferson Davis School for White Students gives an image of wealth and prosperity in comparison to the Great Faith school for Black students. The Logan Household is warm and inviting. The features shown in the house show that the Logan family were very skilful people. They seem to be a lot wealthier than other black people at this time: The furniture, a mixture of Logan-crafted walnut and oak, included a walnut bed whose ornate headboard rose halfway up the wall to meet the high ceiling The theme of this novel is racism and discrimination towards the black people at this time. There are many occasions in the first four chapters alone which express this racism. The most white people feel they are superior to black people in every way. They feel that if a black person steps out of line by doing the slightest thing they have the right to punish or even murder them. They seem to have no hesitation about taking the life of a black person as they feel black people are there to be taken advantage of Something as simple as saying something offensive to a white man: Mr Barnette says, you callin me a liar, boy? And Mr Tatum says, Yessuh, I guess I is! Could end up with a black man being severely punished by a gang of white night men: Tarred and feathered him! T. J. announced hastily. Poured the blackest tar they could find all over him,and plastered him with chicken feathers. The children cannot understand why the white and blacks are separated; however they are forced to understand as a matter of life and death. They are robbed of their childhood innocence long before they should be due to the dangers they would face if they stepped out of line. The author is also trying to put across the message that because of the discrimination towards the black people they live in extreme poverty. The Logans are better off than most black families as they own land, however they need money so badly that the father is forced to work away from home on the railroads for money. The schools are given books for the first time however, they are not the long awaited books they were hoping for, but torn worthless books which were no use to them. In concluding, Mildred D. Taylor has successfully portrayed the hardships the black population of the southern states of America, had to endure in the early 1930s. In the first four introductory chapters, she set the scene using descriptive tactics. She introduced us to most of the main characters and told us a bit about their physical appearance and their personality. And she most importantly explained to us the difficulties the Logan family and generally, all black families faced, due to their race and how unfair society was towards them. We learn how white people took the law onto themselves, carrying out vindictive murders at the drop of the hat. Even in the first four chapters, Mildred D. Taylor has evoked sympathy for the black people. By Emma-Jane Reilly 11E Mr Devlin! Show preview only The above preview is unformatted text This student written piece of work is one of many that can be found in our GCSE Mildred Taylor section.

Business: Mega-Mergers :: Business, Foreign Firms, Corporations, Capitalism

Mega-mergers is a combination of two are more major companies joining together according to Eitzen (365) in 2006 Mergers and acquisitions in the united states alone were worth 1.45 trillion. There are thousands of mergers each year that makes giant corporation become more bigger. For example Time, Inc., and AOL joining with Warner Communications, Texaco buying out Getty Oil, and other mergers that combined with foreign firms like British Petroleum with Amoco and Daimler with Chrysler. There are nsix negative consequences of mega mergers are: (1) It increases the centralization of capital, which causes a reduction competition also raises prices for consumers; (2) It increases the power of huge corporations over its workers, unions, and its governments; (3) The benefits of local communities are diminished; (4) It reduces the number of jobs; (5) It increases corporate debt; and (6) It is non-productive. Corporation rather create profits for their lawyers, accountants, brokers, bankers and big investors than to create and help communities bloom by building new plants or facilities, products or most importantly new jobs. Interlocking directorates is the linkage between corporation that results when an individual serves on the board of directors of two companies (a direct interlock) or when two companies each have a director on the board of a third company (an indirect interlock) (Eitzen 365) Interlocking directorates lowers competition by the sharing of information and the coordination of their policies. The Clayton Act was passed in 1914 which made it illegal for one individual to be part of the corporate board of two companies that were in direct competition to one each other. Transnational Corporation is any corporation that operates in more than one country, which provides the larger companies with enormous economic and political power according to Eitzen (366) 1 Most business and corporation are shifting overseas is for profit, profits higher overseas and manufactures and production are cheaper as well. Work is a universal activity (Eitzen, 368) The system organize work in order to produce good and other types of services for the people like foods, clothing, shelters, education and ETC, the work force gives individuals a social identity, economic resource and a social location. Although the system organize unsafe working environment for its workers in some cases where some worker feel alienated, exploit and often dehumanized. Workers start to feel bored with the job because of the everyday task, doing the same thing over and over again.

MCDonalds Essay

Strategy and Repositioning the Brand McDonald’s in India Sameer, Sharanbir Kaur Abstract- Despite global slowdown, Indian economy is resurgent and offers fresh opportunities as well as challenges to global players. McDonald‘s still treats the Indian market as one of their young markets although what they have achieved in 15 years here, it would usually take them 25 to 30 years in another market. McDonald‘s philosophy of Quality, Service, Cleanliness and Value (QSC&V) is the guiding force behind its stellar service to the customers. However there is still a huge potential in the Indian food market that remains untapped in terms of family restaurants, quick service restaurants and breakfast eateries. Coming in the wake of these, their rebranding effort requires much more than a mere change of the logo or signage. There is a need to critically evaluate the right marketing mix. The article is focused upon assessing the marketing efforts in India in terms of positioning of McDonald‘s. Index Terms- Rebranding, Repositioning, Demography, Marketing Mix I. FAST FOOD INDUSTRY IN INDIA T he Indian fast food industry has evolved over time and always has been in line with the needs of people of all ages and segments. There are enterprises which scale from one room outlet to a chain having hundreds of outlets like McDonalds in India. As per new research report ? Indian Fast Food Market Analysis? , India is blessed with one of the fastest growing fast food markets in the world. The Indian fast food market is growing at an annual growth rate of 30-35%. Almost all big fast food brands of the world have succeeded in making their presence felt in the country and most of them posting an appreciable growth. Although the market has witnessed robust growth in the past couple of years, it remains largely under penetrated and concentrated in the metropolitan cities. However, there is large room for growth in tier-II cities, tier-III cities which are mostly untapped. Therefore, the future of Indian fast food industry lies in masses that live in tier-II and tier-III cities. In 2013, the global fast food market is forecasted to have a value of $200 billion, an increase of 29. 3% and a volume of 94. 7 billion transactions, an increase of 10. 4% since 2008. The consumer spending on processed food has increased at an average rate of 7. 6 per cent annually from 2008 to 2010 and this is expected to rise at an average of around 8. 6 per cent until 2012, according to a report by Assocham. Almost all big fast food brands of the world have succeeded in making their presence felt in the country and most of them are posting appreciable growth. It is estimated through the Euromonitor International and Credit Suisse Emerging Consumer Survey, that the average Indian spends just $ 11 as compared to his Chinese counterpart who would ideally spend $ 20 on fast food. Yet , if we see the Indian spending on food in totality , they spend 23 % of their earnings on the same while the Chinese spending is 20 %. So, the inference that can be drawn is that owing to the eating pattern of Indians they prefer to eat at home and would spend on cooking ingredients over fast food. However, this does not spell good news for the industry. It is set to witness the entry of new fast food players that plan to hit the Indian market with a vengeance with international giants like Dunkin Donuts and Starbucks being amongst them. II. THE COMPETITION People prefer fast food because it’s cheap, easy to prepare, and heavily promoted. India is a developing country with 2 percent of organized and 98 percent of unorganized sector. So most of the fast foods that came into Indian market as India has a high growth in every sector. Major players in fast food in India are: McDonald’s KFC Pizza Hut Dominos Cafe Coffee Day Barista More than 75% of McDonald’s restaurants worldwide are owned and operated by independent locals. McDonald‘s product line in India is almost similar to other burger chains with a dominant Indian flavour. Perhaps, it would be correct to say that their only similarity with their foreign outlets is that they have French Fries and still use buns. Examining the immense Indianzation they have attempted in their menu here it wouldn‘t be surprising to see Indian Chapatis in place of buns. Their current offerings reflect the same. www. ijsrp. org International Journal of Scientific and Research Publications, Volume 2, Issue 9, September 2012 ISSN 2250-3153 2 Table I : Present Menu for McDonald’s India Menu Ranges Burgers and other Bites Spicy Delights McSpicyPaneer ExtraValue Meals Chicken McNuggets Meal McAloo Tikki Happy Price Menu Breakfast Menu Favourites Sausage McMuffin with egg French Fries McAloo Tikki Happy Meal Meals Source: McDonaldsIndia. com Desserts Big Spicy Paneer Wrap Filet O Fish Meal Maharaja Mac Meal McVeggie /McChicken Meal Chicken McGrill Beverages McSwirl Iced tea/ Cold Coffee Minute Maid Pulpy Orange/ Cappucino/ Tea Soft Serve (Strawberry /Chocolate) Veg Supreme Veg Pizza McPuff Veg McMuffin Sausage McMuffin Pancakes Filet O Fish Chicken Maharaja Mac Chicken McGrill Meal McChicken/ McVeggie McVeggie Meal McFlurry McChicken meal III. BUSINESS MODEL The Business Model of McDonald‘s is a franchise-based model coupled with strong corporate branding. The focus is on the branding of McDonald‘s as a globally accepted service provider with strong customer perception about: www. ijsrp. org International Journal of Scientific and Research Publications, Volume 2, Issue 9, September 2012 ISSN 2250-3153 3 Happy Employees means Happy Customers – McDonald’s Efforts of repositioning its Brand-Recently, McDonald’s management has decided to change itsstrategies. They now want to provide not only a place to sit and eat but also an experience that can be enjoyed by their customers. Figure 1: The Service Marketing Triangle Zeithaml and Bitner (1996 ) McDonald‘s realized very early in their business that in order to achieve happiness amongst customers;the possible route is through happy, motivated and committed employees. In accordance with this they played on the customer first strategy. Even in India, their efforts clearly indicated that they were keen to understand the Indian consumer. Hence they adapted themselves to tickle the taste buds of their Indian customers to become a brand that enjoys a very high brandrecall. Therefore they focused on internal as well as external marketing. The level of importance has changed to be in the following order (the most important people arenow at the top). Corporate Branding – The marketers are shifting the branding efforts from their product brands to a more holistic corporate branding . The reason for the shift can be traced to the belief that, it is the corporate image that carries a great impact on the buyers who are more aware and more exposed to media coverage on various issues be it environmental responsibility, being corporate social responsibility or be it responsibility towards health of future generation. McDonald‘s describe a corporate branding framework that is based on three elements: Figure 2: McDonald’s Service Pyramid Figure 3: Corporate Branding Source: Hatch and Schultz (2003)), â€Å"Bringing the Corporation into Corporate Branding†, European Journal of Marketing, The recent McDonald‘s rebranding strategy is a part of this thought and vision. McDonald‘s road to success has not always been rosy. They have been at the receiving end of the media‘s onslaught. There was a huge uproar in US after media exposure against McDonald‘s unhealthy menu that was affecting the nation and leading it to a generation suffering from obesity and heart diseases among many more ailments. There were employment issues internally which showed that they did not treat their workers well. Hence they assessed their strategies again and came up with new objectives that strengthened their previous aims and gave a new direction to them as well. www. ijsrp. org International Journal of Scientific and Research Publications, Volume 2, Issue 9, September 2012 ISSN 2250-3153 4 McDonald’s Marketing Efforts Over the Years – Proactive Rebranding – A Proactive strategy includes a new line of business or market that does not conform to the existing brand identity. When McDonald‘s once referred to itself as Mickey D‘s to target kids in a commercial, it had just coined a new way of catering to an audience separate from its traditional family audience. Objectives of McDonald’s Repositioning StrategyMcDonald’s, the promise of American fast food anywhere in the world, has had to rethink and reposition its brand offerings in different countries. While some basic elements like Ronald were left in place the menu underwent an overhaul. For example, in India, the menu has no beef dishes since it is not considered religiously correct to eat cow‘s meat: there is the very popular McAlooTikki, a potato-based patty in burger buns; the Big Mac is replaced by the Maharaja Mac, the Big Mac in chicken; there is also the paneer (cottage cheese) McVeggie burger. The Italian McDonald’s has a special coffee spot. To celebrate its 20th anniversary in China, McDonald’s rebranded under the â€Å"Make Room for Happiness† campaign. They had all you want coffee refills; Wi-Fi and a more modern restaurant design were unveiled. This was done exclusively for China, where McDonald’s positioned itself as a place to relax away from the high demands of the average Chinese‘s life. Its â€Å"I’m Lovin’ It† slogan made way for â€Å"Make Room for Happiness,† and McDonald’s became the place where the stressed young Chinese can spend quality time rejuvenating after working for long hours. The result was an 18% increase in sales, and an increasing legion of fans that is fueling McDonald’s’ growth in China. McDonald’s Changing Markets Changing Strategies Decades after its launch, the Big Mac is changing colours, literally. The world’s largest fast-food chain is letting go of its familiar red-and-yellow colours for more muted tones as it goes for its biggest and costliest revamp in the country, in line with its global strategy of attracting more adults. For the next generation of consumers McDonald‘s plans to cultivate a very different image from its existing one. After revamping 280 stores in various markets last year, McDonald’s is now opting for the Tampa model and will spread that design to upwards of 800 locations this year — roughly triple what it did last year. The company is donning a new look when India is on its way of becoming a global hotspot for food retailers, with chains like Starbucks, Burger King planning to enter the country. Some McRemodel highlights include : †¢Redoing roofs – The bright red roofs that have topped McDonald’s for several decades are getting the heave, replaced with flatter, more conventional roofs. †¢Muting paint – The neon yellows and reds common to the interiors and exteriors are becoming history, replaced with much more subtle oranges, reds, yellows and even greens. †¢Updating chairs – Those industrial steel chairs are giving way to wooden chairs, colorful stools and, in some cases, vinylcovered chairs that resemble leather. Some stores will have larger lounge chairs similar to the kind you might expect to find in a coffee shop. †¢Doubling drive-through – To ease lines inside and outside stores, many locations are adding second drive-through windows to speed up service. †¢Splashing colour – McDonald’s hasn’t junked it’s familiar red and yellow colors altogether, but it is making them far less obvious. Instead of filling the restaurants with them, it’s splashing bright yellow and red here and there for effect. †¢Dividing dining areas – The sea of tables and chairs is history in the remodelled stores. The new dining rooms are divided into separate eating zones for larger groups, eat-and-run customers and folks who want to stay and lounge. †¢Adding flat-screens TVs – Large, flat-screen TVs — some playing contemporary music — are showing up in many locations, though fewer than half of the remodelled stores will display them. The new design makes the customer feel more comfortable and at leisure to enjoy their surroundings. This offers to McDonald‘s two key opportunities- firstly, to shift to another www. ijsrp. org International Journal of Scientific and Research Publications, Volume 2, Issue 9, September 2012 ISSN 2250-3153 customer base with high spending power and then to broaden their menu with offerings at a higher price point. Risks Involved – When a global organization like McDonalds is going in for rebranding, a lot of financing is involved and the global impact is huge. Though the step taken by the managers of McDonalds is well calculated but speculations are on till the time it doesn‘t fair well in the market and most importantly to the customers. This kind of rebranding in the Indian Food Industry can help change the image of McDonald‘s completely like in the case of Pizza Hut, which has become a part of fine dining segment, which it was not earlier. The Indian consumer is considered to be loyal but still the risks involved are high. 1. A trade-off between what is expected from a company and what a company has to gain from the consumers One can see that one facet raises the scale while the other weighs it down making it a tough task. In order to sustain the balance, it requires big investments which will surely add to the costs incurred in the rebranding. If the rebranding falls flat, it will result in a major profit decline. 2. Store positioning McDonald‘s needs to have the most current information to determine if present outlets are cannibalizing each other‘s business. To achieve this McDonald‘s team willneed comprehensive, demographic data of India along with both theirs and competitors‘ outlets. IV. CONCLUSION The task is mammoth as McDonald‘s tries to keep up in the race for a piece of the great Indian pie . As per Forbes , McDonald‘s India operations contribute 30 % to their sales which is a considerable share. It might become imperative to create a Point of Difference to fight it out in the Indian market as all fast food brands have modelled themselves on local flavours now , the latest being KFC with its ? Streetwise‘ menu. While McDonald‘s does have the edge with its excellent supply chain and distribution network the customer ultimately does become the king with low brand loyalty in this category being the generalisation . The rebranding effort on their part seeks to bring 5 in a new flavour to their brand offering but what remains to be seen is whether they are still able to strike a chord with the customer. ACKNOWLEDGEMENT We would like to express our heartfelt gratitude to the people who assisted us in this endeavour of ours. First and foremost , we would like to thank Mr. Praveen Gupta, HOD , Lal Bahadur Shastri Institute of Management for his valuable time and support. Also, a special mention to the staff of McDonald‘s Jor Bagh, Delhi who was very patient and helpful during our visits to the outlet for the study. REFERENCES [1] [2] [3] [4] [5] Lovelock,Wirtz and Chatterjee ,? Services Marketing ? , in Plastics ,Sixth Edition ,India , Pearson , 2010 , pp. 66-98 , pp. 340-372 Aaker, D. A. (2004b), ? Leveraging the Corporate Brand? , California Management Review, 46 (3), pp. 6-18 Bijoor, H. , ? A Time to Rebuild? , Business India, February 20,2011 pp. 48. Hatch, M. J. and Schultz, ? Bringing the Corporation into Corporate Branding ? , European Journal of Marketing, 2003, 37 (7/8), pp. 1041-1064. Jacquelline, B. and Kline,S ,? From McLibel to McLettuce: Childhood, Spin and Re-branding? ,2007 , Society and Business Review, 2(1)

Imperialism Essay - 1104 Words

Imperialism was reborn in the West with the emergence of the modern nation-state and the age of exploration and discovery. It is to this modern type of empire building that the term imperialism is quite often restricted. Colonies were established not only in more or less sparsely inhabited places where there were few or no highly integrated native states (e.g., North America and Africa) but also in lands where ancient civilizations and states existed (e.g., India, Malaya, Indonesia, and the Inca lands of South America). The emigration of European settlers to people the Western Hemisphere and Africa, known as colonization , was marked by the same attitude of assumed superiority on the part of the newcomers toward the native populations†¦show more content†¦The eastward spread of Russia after the 16th cent. and the westward spread of the United States may also be termed imperialistic, although the United States did not actually acquire colonial possessions until the Spanish-Am erican War. In the late 19th cent. Italy, Germany, and Japan also developed imperial ambitions; these nations, like the older colonial powers, were moved by a variety of aims, including commercial penetration, military glory, and diplomatic advantage. Imperial nations built their empirial fortunes by plundering the world of it’s vast resources. Silver from the mines of South America, spices from Indonesian islands, Jade from ancient China, and even the trade of human beings from across Africa helped pay for the gigantic palaces, museums, theatres, cathedrals, municipal buildings, and for almost everything else that was considered â€Å"western civilization†. For centuries, European greed enriched one small continent at the expense of the rest of the planet. Throughout history, The West convinced itself that its cause was the only just one, its religions the only one that lead to God, and its economic institutions of greed, called ‘capitalism’ or a ‘free market economy,’ the only true expression of human nature. At its best, European imperialism brought economic expansion and new standards of official administration and public health to subject countries; at its worst, it meantShow MoreRelatedThe Goals Of Imperialism714 Words   |  3 PagesImperialism has increased peace and stability for various areas of the world through limiting slavery, improving land distribution and promoting different political systems. The first topic that I will be addressing is slavery. The goal of imperialism was to help areas who seem â€Å"uncivilized†, and from the start of this movement many people stated that they wanted to abolish slavery. Thomas Sowell (an american economist) once explained, â€Å"The anti-slavery movement was spearheaded by people who wouldRead MoreCauses Of Imperialism843 Words   |  4 Pagesprevious historical tension and nationalism. Supporting evidence shows that imperialism was the main and most significant factor of the outbreak of World War 1. 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