Exemplar design & advertising agency Coursework

manakin design & advertising agency - Coursework ExampleBelow the line advertising comprises of production of calendars, T-shirts, caps, wrist band and newsletters. Creating the surroundings The companys structure sh tout ensemble be two fold comprising of a p arentage structure and an constitution structure. The business structure shall be a partnership between the original ten designers whom I permit recruited. This will act as an incentive to encourage them own the business and to work towards success The business will adopt functional organizational structure. This is ideal for small business startups. The business will affirm specialized departments that will report to single authority (Day and Zacarro, 2004). It will help in grouping each department in the organization in line with its nerve centre functions within the design agency. However, we shall maintain a level of flat management policy where by the various department heads shall have an ease up entry policy t o eliminate communication barriers (McCauley and Rudeman, 2010). The success of any company depends on the management as considerably as individual employees. The management should create a favorable environment by making a management decision based on the situation (Goleman 2000). Core value For a company, core values provide the guiding philosophies that form the basis of how the company management and it employees behave. Exemplars key core values will be contained within its mission statement. The company shall entrench a value dodge whereby innovation and excellence shall be encouraged and nurtured among its people. This shall further be reaffirmed by our mantra Communication that adds value. moment value preposition for the company is commitment the company shall stress the importance of team members owning the various projects they are tasked with. third dear for the job will be a prerequisite for each individual working downstairs the roof of Exemplar as they are our br and ambassadors to customers. Because we are in the business of selling dreams passion needs, this has to be an ingrained trait right from the account executive, the copy writer and the tea lady. As a teamwe can only be effective in this endeavor if we are passionate about our cause. Because we are working in an idea oriented environment, creativity shall be one of the key pillars to Exemplars core values. (Day and Zacarro, 2004). It shall be harnessed through various ways, the most important of this being brainstorming sessions. Exemplar wants to pride itself as a company that conserves the environment and will also seek to lessen on energy cost. This will include seeking out office space that uses natural frolicsome within the premises, use of energy saving bulbs and also using paperless forms of communication and recycled paper in all it stationery needs. The last value preposition of the company shall be open-mindedness. Everyone who works in an agency has to have an open mind since there are times ones patience might be overwhelmed by demands from customers, colleagues or conterminous supervisors (McCauley and Rudeman 2010). Exemplars culture shall seek to build an identity that will be easily associated with the design firm both(prenominal) by the internal staff and our customers through constant and mandatory practice of certain beliefs, meanings, language, values, rituals, norms which are the shape behaviors expected in the organization. Also for the new employees that